Preston, Melbourne, Victoria Australia
Who are you and what do you do?
'We are Preston Market from Melbourne, Victoria, Australia. In 1969 the original owner of Preston market Leon Jolson decided to build a traditional European market. Leon wanted the market to be 'a place of noise and activity and when the housewife arrives back home, I want her to feel exhilarated'. In August 1970, the market opened its doors to the public with 250 stalls including 46 greengrocers, 19 butchers, 15 delicatessens, 8 refreshments and food stalls and 130 miscellaneous stalls. In 2020, the Preston Market celebrated its 50th year anniversary.'
Why do you choose to live in Preston?
'At the time of opening there was only one shopping mall in the area, Northland Shopping Centre. Leon Jolson wanted to build an open-air market. It was the first new market constructed in Melbourne for around 50 years. It is now one of the second largest markets in Melbourne, Victoria, Australia.'
What's your favourite place in Preston and why?
'Customers would agree that Preston Market is one of their favourite places in Preston. They love the atmosphere, the culture and the many demographics that pass through the market. It offers a personal touch to everyone's shopping experience; something that you will not get from a supermarket. People have their favourite traders which they shop at regularly and create long lasting relationships with. Being in the northern Suburbs of Melbourne, Preston Market is known as the 'heart of the north' and those that visit can see why.'
What is Preston proud of?
'We are so pleased that the Leon Jolson (the original owner) decided to build an open-air market. It allowed migrants from all over the globe to open stalls reflecting their own cultural backgrounds. These migrants are what helped shape the market and some of them are still traders today and have been for generations. It's not just a market, it's a community.'
Tell us something about Preston that people won't know?
'Originally, the Preston market site was a tannery that was demolished in 1964. This left a large vacant area of land and an opportunity to build a market on site. Preston Market began construction 1969 and was opened to the public in August 1970.'